Beer in full flow throughout China

As the organisers of FHC China, the leading trade exhibition in China for imported food and drink, we are pleased to announce the launch of Beer China!

The imported beer market in China has grown dramatically in the last few years. By volume the market grew by 66% in 2013 and 91% in 2014 and is currently valued at over US$ 400 million. The leading exporters of beers to China are: Germany with 59% of the market, followed by Belgium 7%; Netherlands 4.7%; Mexico 4.4%; France 4%; USA 3.8%; Korea 3.6%; Thailand 2.4%; Spain 2.2%; Taiwan 1.35% and others 7.2%.

There is a considerable lack of knowledge of imported beers in China but strong demand to learn. Alongside the exhibition we will be hosting a series of beer seminars and tastings including: The 1st International Beer Tasting Master Class organised by Bevex.

This is an opportunity exclusive to exhibitors of Beer China to enter their beers for tasting by a panel of Brew Masters and Chinese beverage experts. The panel of beer experts will taste at the same time as delegates and offer information and guidance on up to 10 beers per session.

The beer panel will instruct on the following categories:

•    Ingredients
•    Production Method
•    National Characteristics
•    Storage
•    Best Serving Temperature
•    Taste & Colour
•    Food Pairing

(This is a learning and education exercise, so the beers will not be compared against each other)

The 1st International Beer Tasting Master Class organised by Bevex : “Founded by The Minh Nguyen, Bevex is an event planning company that focuses on beer related events. The company is responsible for concept, promotion, advertising, event production and post-event communication. Bevex owns the rights to the Shanghai International Beer Festival, Brewnetwork China and Shanghai International Beer Festival Awards.

The Shanghai International Beer Festival holds the widest variety of beer selections in China (200+) and the last edition of the festival attracted 38,000 visitors. “

In the exhibition, you will be exhibiting at Beer China at FHC China，alongside some of the leading importers and distributors of independent beers, such as Merchant du Vin, who exhibited for the first time in 2014 and gave the following statement of support:

“First time exhibiting at FHC. We are very happy with the response and we definitely come back next year with bigger stand size and recommend more suppliers come to the show”

FHC China attracts well over 35,000 dedicated trade visitors from the industry across China. Please click here for a full visitor profile which includes importer, distributors, hotel GMs, F&B directors, bar manager, restaurant owners, retail buyers and much, much more.

Please contact Ms Uly Liu on the email address or telephone number at uly@chinaallworld.com and 86 21 62095209 for bookings and more information on Beer China.

About the organisers

China International Exhibitions Ltd, a member of the Allworld Exhibitions Alliance has had a fully staffed office in Shanghai since 1993. Its stable of events include industries such as food & beverage; hospitality & retail; packaging; processing; pharmaceutical technology; brewing technology; Forestry and woodworking technology; furniture manufacturing and accessories and wood & wood products. For more information, please visit www.chinaallworld.com

Messe Dusseldorf, joint organisers of ProWine China with CIE are also the organisers of the world’s most international trade fair for wine and spirits, ProWine held in March annually in Dusseldorf, Germany.

For more information, please contact:

PS: Please contact with Ms. Renee Lu at renee@chinaallworld.com for WORD file for your use.